the Medici family, also known as the House of Medici, first attained wealth and political power in Florence in the 13th century through its success in commerce and banking. Beginning in the 1430’s and reaching into the 1700’s, the family’s support of the humanities and the arts began to make the city of Florence, Italy the birthplace of the Renaissance. Through commissioning artists and scientists like Michelangelo, Leonardo De Vinci, Galileo, and producing four popes, the Medici’s influence on the world can be felt even today; as evidenced by having the word “medicine” derived from their family name.
Our hope with the Medici Project is to see a new people influence culture for the better. We believe if one family can influence culture for the proceeding 500 years of their lineage, why can’t a whole generation? In the 21st century, millennials now are the largest and most influential generation in the world, and are made up of 2.3 billion people. At the top of the influence pyramid, millennials are directly influencing consumer habits, they have more buying power than other generations respectively, and steered by the internet, their identities are transcending where they are from.
Over the course of just a few days, content that they interact with can be remixed, shared, and experienced on a global scale, mainly due to the usability of the internet. Of course, all of these tools and interaction have consequences. “Millennials, more than any generation before, are in need of a way to process the gratuitous amount of information they encounter on a daily basis. Unlike their parent’s generation (who mostly idolized larger than life figures), millennial’s heroes are everyday individuals just like them, who are simply making a difference amongst the people around them.
This is why Medici Project invests in the millennial generation. We believe we have the tools and directive reasoning to help millennials tap into their potential AS cultural influencers for the common good. This is what we do.